Viral marketing refers to a type of marketing or promotion where users of a product or service are encouraged to spread information about the product or service by word-of-mouth.
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- Viral Marketing
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| - Viral marketing refers to a type of marketing or promotion where users of a product or service are encouraged to spread information about the product or service by word-of-mouth.
- The makers of the Watchmen movie are really promoting their film virally (like in secret). Here's a few of the websites I've found that they created: Can you find any more? — Nathan (Peteparker) (Earth-1218) (talk • contribs • email) 00:36, 23 January 2009 (UTC)
- Viral marketing is advertising that uses existing networks, generally social networks, to spread commercial information like a "Media Virus" epidemic. These viral commercials often take the form of funny video clips, images, text or interactive Flash games. They are generally more entertaining, provocative and absurd than broadcast commercials to carry the barely visible commercial value. Often the source (its producer), the product, its bias, or the question if this is really oficial or a parody artwork, are "undercover".
- Originally, viral marketing referred to word of mouth advertising. In theory, one person tells all their friends, who in turn tell all their friends, and so on. In practice, this rarely worked out well. Ask anyone who tried to make money with Amway. With the advent of the Internet, however, Viral Marketing suddenly became something a great deal more viable. You don't have to know your consumer personally to reach them with a blog, video, or web page. Word of mouth can reach hundreds, perhaps thousands, the moment someone hits the post button to talk about it.
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| - Viral marketing refers to a type of marketing or promotion where users of a product or service are encouraged to spread information about the product or service by word-of-mouth.
- The makers of the Watchmen movie are really promoting their film virally (like in secret). Here's a few of the websites I've found that they created: Can you find any more? — Nathan (Peteparker) (Earth-1218) (talk • contribs • email) 00:36, 23 January 2009 (UTC)
- Originally, viral marketing referred to word of mouth advertising. In theory, one person tells all their friends, who in turn tell all their friends, and so on. In practice, this rarely worked out well. Ask anyone who tried to make money with Amway. With the advent of the Internet, however, Viral Marketing suddenly became something a great deal more viable. You don't have to know your consumer personally to reach them with a blog, video, or web page. Word of mouth can reach hundreds, perhaps thousands, the moment someone hits the post button to talk about it. Ideally, a viral ad does not seem like an ad at all. Viral marketing techniques usually rely on making something entertaining that people will want to share and subject to Memetic Mutation. Watch It for the Meme is a desired effect. Photoshop and a sense of humour are affordable and useful enough for that task. Catch phrases and stock phrases are cheaper. Marketers should be wary when treading into the sleeping giant of the Internet, however, as consumers despise paper-thin attempts at viral ads or ads that are demeaning to consumers. As a further point of advice, note that doing this relatively openly (unless it's an Alternate Reality Game, or "in universe") is less likely to arouse ire. The Colbert Bump is dependent on Viral Marketing. The political equivalent is "astroturfing" which is a fake grass-roots movement. See also Alternate Reality Game, Forced Meme and In-Universe Marketing. Examples of Viral Marketing include:
- Viral marketing is advertising that uses existing networks, generally social networks, to spread commercial information like a "Media Virus" epidemic. These viral commercials often take the form of funny video clips, images, text or interactive Flash games. They are generally more entertaining, provocative and absurd than broadcast commercials to carry the barely visible commercial value. Often the source (its producer), the product, its bias, or the question if this is really oficial or a parody artwork, are "undercover".
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