CampusLIVE is a website launched in 2008, that offers students discounts, product trial and chances to win prizes in exchange for participating in brand campaigns. Launched in 2008 in a dorm room at the University of Massachusetts Amherst, CampusLIVE sought to help college students connect digitally to the world around them.They saw the struggles on both sides of the advertising world:
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| - CampusLIVE is a website launched in 2008, that offers students discounts, product trial and chances to win prizes in exchange for participating in brand campaigns. Launched in 2008 in a dorm room at the University of Massachusetts Amherst, CampusLIVE sought to help college students connect digitally to the world around them.They saw the struggles on both sides of the advertising world:
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| - LIVE at over 850 colleges and universities in the United States
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| - Article solely WP:PRIMARY and WP:SPS sourced, non-notable website. Article refers to the company in the first person.
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| - 20120621043534(xsd:double)
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abstract
| - CampusLIVE is a website launched in 2008, that offers students discounts, product trial and chances to win prizes in exchange for participating in brand campaigns. Launched in 2008 in a dorm room at the University of Massachusetts Amherst, CampusLIVE sought to help college students connect digitally to the world around them.They saw the struggles on both sides of the advertising world:
* Brands tried but failed to successfully engage this crucial demographic, which produces huge spend, decades of loyalty and fierce brand affinity.
* Students grew increasingly frustrated with intrusive, interruptive, low-response advertising from out-dated strategies that forced messages upon them. These are consumers bred to avoid “push”advertising who live their lives online, purchasing what their friends purchase. CampusLIVE has since resolved this struggle and has grown to become a leader in Engagement Marketing, interactive, enjoyable campaigns that don’t interrupt but instead offer tremendous value to both brand and consumer.
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