abstract
| - See also Bruno (character). Bruno (sometimes written as Brüno) is a fictional television personality played by Sacha Baron Cohen. He first appeared during short sketches on The Paramount Comedy Channel during 1998, before reappearing on Da Ali G Show. Following the immediate success of Borat, Bruno will be the star of Baron Cohen's new reality-based movie, which was recently acquired by Universal Studios. Bruno, who has no last name, is a character who claims to be a reporter from an Austrian TV station and interviews unsuspecting guests about topics such as fashion, entertainment, celebrities and homosexuality, with an emphasis on the latter as each interview progresses. The Austrian TV station's logo features the letters OJRF (revealed once as Österreichischer Jungen Rundfunk) inside a baby blue square, with a smaller purple square in the upper left quadrant. In real life the biggest Austrian TV Station is ORF (Österreichischer Rundfunk). The logo often appears on Bruno's show in the upper right corner of the screen. Bruno's segment on Da Ali G Show is called Funkyzeit mit Brüno (Funkytime with Bruno). The theme song is "Crank It Up", by Scooter, from the album Our Happy Hardcore. Bruno is a 6 foot, 3 inch white male with a thin build, brown hair and brown eyes. His hair is clipped short all over but for an about four inches long faux-hawk and the top of which is bleached blonde. Bruno dresses in a flamboyant and garish style. He often wears lace-up shirts with cut-off sleeves, studded accessories such as belts or bracelets, and piercings, such as one in his left eyebrow. His signature outfit combines these elements against a main theme of blue denim. Bruno speaks with a faux-German accent, often substituting "w" sounds with "v" and "s" sounds with "sch". His voice is high for a male. He boldly carries a positive attitude, often commending his interviewees with lines like "that's great" following their comments.
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