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An Entity of Type : owl:Thing, within Data Space : 134.155.108.49:8890 associated with source dataset(s)

Advertising trope where a company admits they've had trouble in the past, but if you buy their products now you won't be disappointed. Basically, they are saying they have what it takes to Win Back the Crowd from whatever caused them to leave in the first place, but rather than silently do it and let word of mouth take over, they've decided on a less subtle approach. If not done with the correct level of self-depreciating humor, it tends to fall flat.

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  • We Don't Suck Anymore
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  • Advertising trope where a company admits they've had trouble in the past, but if you buy their products now you won't be disappointed. Basically, they are saying they have what it takes to Win Back the Crowd from whatever caused them to leave in the first place, but rather than silently do it and let word of mouth take over, they've decided on a less subtle approach. If not done with the correct level of self-depreciating humor, it tends to fall flat.
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  • Advertising trope where a company admits they've had trouble in the past, but if you buy their products now you won't be disappointed. Basically, they are saying they have what it takes to Win Back the Crowd from whatever caused them to leave in the first place, but rather than silently do it and let word of mouth take over, they've decided on a less subtle approach. If not done with the correct level of self-depreciating humor, it tends to fall flat. Compare New and Improved, which tries to imply that the product is better that it was without going into any detail about what was wrong before, or what they changed. See also Lampshade Hanging and The Man Is Sticking It to the Man. See also Public Relations Ad.
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