A newly premiered work has a long and/or elaborate title. If the show survives to become popular, however, a certain phenomenon is known to occur: This long and elaborate title is shortened to just half its original size, if that, and advertised as such. Portmanteau Series Nickname is a related trope, mostly applying to Japanese-language works. Examples of Officially Shortened Title include:
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| - A newly premiered work has a long and/or elaborate title. If the show survives to become popular, however, a certain phenomenon is known to occur: This long and elaborate title is shortened to just half its original size, if that, and advertised as such. Portmanteau Series Nickname is a related trope, mostly applying to Japanese-language works. Examples of Officially Shortened Title include:
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| - A newly premiered work has a long and/or elaborate title. If the show survives to become popular, however, a certain phenomenon is known to occur: This long and elaborate title is shortened to just half its original size, if that, and advertised as such. While this is obviously done often among fandom, especially on the internet, this trope is specific to when the show is officially advertised with its shortened name in promotional material. The former can sometimes cause the latter, if the shortened name becomes much more well known than the full title. Other legitimate causes include events within the show or in real life necessitating a change. Other reasons could be that perhaps the long title served to attract attention to the series and, mission accomplished, can go to a shorter title. Or perhaps network executives thought Viewers are Morons and wouldn't pay attention to or be able to read a long title. This has a mundane application as well: Advertising time is extremely expensive, so the less time they have to spend saying the name of the recognizable title the better. Portmanteau Series Nickname is a related trope, mostly applying to Japanese-language works. Examples of Officially Shortened Title include:
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