About: Ant-Man (film)/Promotional Campaign   Sponge Permalink

An Entity of Type : owl:Thing, within Data Space : 134.155.108.49:8890 associated with source dataset(s)

The Ant-Man promotion campaign is a crossmedia campaign which was set up to promote Ant-Man. It started in July 2, 2015 and consists the social media platforms YouTube, Twitter, Google+ and LinkedIn. The campaign started with a series videos of WHiH Newsfront on YouTube focusing on Scott Lang and his future release. These videos are supported by posts on Twitter and Google+. Items from the videos were further discussed in articles on the internet, like on the website Mashable.

AttributesValues
rdfs:label
  • Ant-Man (film)/Promotional Campaign
rdfs:comment
  • The Ant-Man promotion campaign is a crossmedia campaign which was set up to promote Ant-Man. It started in July 2, 2015 and consists the social media platforms YouTube, Twitter, Google+ and LinkedIn. The campaign started with a series videos of WHiH Newsfront on YouTube focusing on Scott Lang and his future release. These videos are supported by posts on Twitter and Google+. Items from the videos were further discussed in articles on the internet, like on the website Mashable.
dcterms:subject
dbkwik:marvel-cine...iPageUsesTemplate
dbkwik:marvelcinem...iPageUsesTemplate
dbkwik:marvelcinem...iPageUsesTemplate
abstract
  • The Ant-Man promotion campaign is a crossmedia campaign which was set up to promote Ant-Man. It started in July 2, 2015 and consists the social media platforms YouTube, Twitter, Google+ and LinkedIn. The campaign started with a series videos of WHiH Newsfront on YouTube focusing on Scott Lang and his future release. These videos are supported by posts on Twitter and Google+. Items from the videos were further discussed in articles on the internet, like on the website Mashable. Besides the story about Scott Lang, an interview of Darren Cross CEO of Pym Technologies was released. The interview was done by a WIRED insider James Rondell. They talk mostly about Darren Cross, Pym Technologies and Hank Pym. This interview was also supported by post on Twitter, Google+ and a LinkedIn page. The crossmedia campaign was mostly focused on the main characters Scott Lang and Darren Cross, but some of the posts on the Google+ and twitter accounts contain information about various other subjects, sometimes directly related to other movies in the Marvel Cinematic Universe. For example, on July 4 WHiH World News posted there would be fireworks above the Avengers Tower. Some of these posts were added later but with an earlier date then the campaign started, one of these post even dates back all the way to 2011.
Alternative Linked Data Views: ODE     Raw Data in: CXML | CSV | RDF ( N-Triples N3/Turtle JSON XML ) | OData ( Atom JSON ) | Microdata ( JSON HTML) | JSON-LD    About   
This material is Open Knowledge   W3C Semantic Web Technology [RDF Data] Valid XHTML + RDFa
OpenLink Virtuoso version 07.20.3217, on Linux (x86_64-pc-linux-gnu), Standard Edition
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2012 OpenLink Software