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At its inception in 2002, the Marvel Select line was designed, sold and marketed by Diamond Select Toys, with development and production by Marvel Comics' toy division, Toy Biz. Now that Toy Biz is defunct, all development is done in-house at Diamond Select. The figures were originally limited to the Ultimate Marvel and Marvel Knights characters, while mass-market toy lines dealt with the main-universe characters. However, those restrictions were eventually lifted, allowing the line to expand its scope, and today Marvel Select covers all the core characters, as well as most of the Marvel movies. In the early days of the line, figures focused on sculpting over articulation, but they also tended to include large, diorama-sized bases and accessories (sometimes even a second figure) that neces

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  • Marvel Select
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  • At its inception in 2002, the Marvel Select line was designed, sold and marketed by Diamond Select Toys, with development and production by Marvel Comics' toy division, Toy Biz. Now that Toy Biz is defunct, all development is done in-house at Diamond Select. The figures were originally limited to the Ultimate Marvel and Marvel Knights characters, while mass-market toy lines dealt with the main-universe characters. However, those restrictions were eventually lifted, allowing the line to expand its scope, and today Marvel Select covers all the core characters, as well as most of the Marvel movies. In the early days of the line, figures focused on sculpting over articulation, but they also tended to include large, diorama-sized bases and accessories (sometimes even a second figure) that neces
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  • At its inception in 2002, the Marvel Select line was designed, sold and marketed by Diamond Select Toys, with development and production by Marvel Comics' toy division, Toy Biz. Now that Toy Biz is defunct, all development is done in-house at Diamond Select. The figures were originally limited to the Ultimate Marvel and Marvel Knights characters, while mass-market toy lines dealt with the main-universe characters. However, those restrictions were eventually lifted, allowing the line to expand its scope, and today Marvel Select covers all the core characters, as well as most of the Marvel movies. In the early days of the line, figures focused on sculpting over articulation, but they also tended to include large, diorama-sized bases and accessories (sometimes even a second figure) that necessitated large display packaging. These pack-ins helped establish Marvel Select as a collector-targeted toy line, although the dioramas were minimized or left out once the line began to tackle larger characters, like the Hulk. The Marvel Select packaging, distinctively decorated with comic artwork of each character, is still the same today, and Diamond Select uses the "Select" label for other brands, including Universal Monsters, Star Trek and The Munsters, to indicate that a line is in the 7-inch scale and comes in Marvel Select-style packaging.
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