| abstract
| - Occurs most often in non-fiction shows with more than one host. The hosts will trade supposedly funny and or witty comments back and forth instead of presenting what they are supposed to be presenting. They may also digress into talking about their personal lives. Viewers often profess to be bored or irritated with it. Young, hip viewers might assume that the execs are out of touch for encouraging the banter, but most viewers find this kind of thing entertaining. According to an Ipsos-Reid poll taken in 2004, over 85% of viewers preferred shows with banter to those without even if they had previously claimed not to like banter. This includes young, hip viewers! Producers know what viewers want, and it's apparently lots of small talk. Local news broadcasts, daytime talk shows, and infomercials seem to be the worst offenders, but you also get it between the DJs on music programs (radio also suffers from this). In news broadcasts, reporters who are live on the scene will sometimes engage in this at the end of their segment. Sometimes there exists a pair or trio of hosts who have good chemistry, and can do this spontaneously (this is key), without making it seem forced or artificial (also key). The producers may note this and insist on more of it, ruining the chemistry. More often it's a forced attempt to build chemistry that doesn't actually exist. British news programmes are usually blissfully devoid of this, apart from the occasional half-hearted attempt at banter between the newsreaders and weather forecasters. In contrast, British music radio stations often rely on good banter more than on good music, to the extent that many people tune in to hear the hosts more than the music they play. For hero/villain banter, see You Fight Like a Cow.
|