The parade foundation is one example. Western parades often show a divergence between social movements and "commercialization". Some pride parades are financed by corporations targeting gay customers, and sometimes the parade even becomes an advertising venue for the corporations. In some communities the conflict is so great that one parade even separates into two. Taiwan Pride is still primarily a social movement, with little advertisement — there are even complaints that local gay-targeting corporations give too little support to the parade.
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