DreamWorks began in 1994 as an ambitious attempt by media moguls Steven Spielberg, Jeffrey Katzenberg and David Geffen (forming the SKG present on the bottom of the DreamWorks logo) to create a new Hollywood studio of which they own 72%. In December 2005, the founders agreed to sell the studio to Viacom, parent of Paramount Pictures. The sale was completed in February 2006. In 2008, DreamWorks announced its intention to end its partnership with Paramount and signed a $1.5 billion deal to produce films with India's Reliance ADA Group. Reliance provided $325M of equity to fund recreating Steven Spielberg's DreamWorks studio as an independent entity. Clark Hallren, former Managing Director of the Entertainment Industries group of J.P. Morgan Securities and Alan J. Levine of J.P. Morgan Entert
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