In September 1996, Riverfront Stadium was renamed "Cinergy Field" in a sponsorship deal with Greater Cincinnati's energy company, Cinergy Corporation. In 2001, to make room for Great American Ball Park, the seating capacity at Cinergy Field was reduced to 39,000. There was a huge wall in Center Field visible after the renovations, to serve as the batter's eye. The stadium was demolished by implosion on December 29, 2002.