About: Super Bowl Special   Sponge Permalink

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There is good reason why a thirty-second commercial in the Super Bowl costs millions of dollars: The Super Bowl is always, without question, the most watched program of the entire calendar year in America. If you're blowing half your annual advertising budget on just getting the spot, the commercial better be pretty damned good. And many are. This is so well known that many people watch the Super Bowl just for the commercials, creating the advertiser's dream: a three hour block of time where over ninety million people tune in to watch advertisements.

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  • Super Bowl Special
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  • There is good reason why a thirty-second commercial in the Super Bowl costs millions of dollars: The Super Bowl is always, without question, the most watched program of the entire calendar year in America. If you're blowing half your annual advertising budget on just getting the spot, the commercial better be pretty damned good. And many are. This is so well known that many people watch the Super Bowl just for the commercials, creating the advertiser's dream: a three hour block of time where over ninety million people tune in to watch advertisements.
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  • There is good reason why a thirty-second commercial in the Super Bowl costs millions of dollars: The Super Bowl is always, without question, the most watched program of the entire calendar year in America. If you're blowing half your annual advertising budget on just getting the spot, the commercial better be pretty damned good. And many are. This is so well known that many people watch the Super Bowl just for the commercials, creating the advertiser's dream: a three hour block of time where over ninety million people tune in to watch advertisements. Many ad campaigns are debuted at the Super Bowl. The commercials are generally given a much bigger budget, and quite a few include celebrity cameos. Most will utilize a funny twist ending intended, as many commercials do, to help you remember the product or service being sold (although sometimes this doesn't always work out). Many also go sexy (which can cause Distracted by the Sexy to occur on occasion), each year being more titillating than the last... or so they did until the infamous "Wardrobe Malfunction" at Super Bowl XXXVIII. For even more meta-flavor, some commercials will recall commercials from years past. Almost invariably, each year's crop of commercials will be called worse than last year's crop. These days, organizations will sometimes deliberately create commercials that will be rejected, usually for being too sexy, for the publicity 'that' generates. The commercial is then of course put online, where it will quickly generate a million hits. This would also be a good time to note that the NFL has trademarked the name Super Bowl, which is why you almost never hear anyone mention it in commercials. Generally, you'll hear "The Big Game" instead, or a gag name like "That game at the start of February where the professional football championship is contested". The league itself runs an ad during the broadcast, often thanking its fans for their patronage during the season that is ending. And, of course, the network that airs the game itself gets plenty of free air time to promote the crap out of their big shows, the biggest of which will likely be airing a special episode right after the Big Game. A similar, worldwide version of this is the FIFA World Cup Special: since the FIFA World Cup is the most watched sports event in the entire world, the mid-time ads are where the world's biggest mega-corporations pull out their BFGs.
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