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Rankin/Bass (or Rankin-Bass) was the studio that produced The Hobbit (1977 animated film) and The Return of the King (animated version). Both were made for TV, family oriented musicals, in an animesque style of illustration characteristic of their later work. An accompanying children's album/picture-book was produced for The Hobbit. With few exceptions, their library is currently owned by Entertainment Rights/Classic Media (for the pre-1974 material) and Warner Bros. (for the post-1974 material).

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  • Rankin/Bass
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  • Rankin/Bass (or Rankin-Bass) was the studio that produced The Hobbit (1977 animated film) and The Return of the King (animated version). Both were made for TV, family oriented musicals, in an animesque style of illustration characteristic of their later work. An accompanying children's album/picture-book was produced for The Hobbit. With few exceptions, their library is currently owned by Entertainment Rights/Classic Media (for the pre-1974 material) and Warner Bros. (for the post-1974 material).
  • The company was founded by Arthur Rankin, Jr. and Jules Bass in the early-1960s under the name Videocraft International. One of Videocraft's first projects was an independently produced series, The New Adventures of Pinocchio. The series was produced using "Animagic", a stop-motion animation process pioneered by George Pal's "Puppetoons" and Art Clokey's Gumby and Davey and Goliath. Rankin and Bass followed the Pinocchio series with a traditional cel-animation series, Tales of the Wizard of Oz, in 1961.
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abstract
  • Rankin/Bass (or Rankin-Bass) was the studio that produced The Hobbit (1977 animated film) and The Return of the King (animated version). Both were made for TV, family oriented musicals, in an animesque style of illustration characteristic of their later work. An accompanying children's album/picture-book was produced for The Hobbit. With few exceptions, their library is currently owned by Entertainment Rights/Classic Media (for the pre-1974 material) and Warner Bros. (for the post-1974 material).
  • The company was founded by Arthur Rankin, Jr. and Jules Bass in the early-1960s under the name Videocraft International. One of Videocraft's first projects was an independently produced series, The New Adventures of Pinocchio. The series was produced using "Animagic", a stop-motion animation process pioneered by George Pal's "Puppetoons" and Art Clokey's Gumby and Davey and Goliath. Rankin and Bass followed the Pinocchio series with a traditional cel-animation series, Tales of the Wizard of Oz, in 1961.
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