In the 1950s, properly storing industrial waste material was quickly becoming a problem, as the number of factories in the United States was increasing at an exponential rate. In 1951, William V. Parkhurst decided to help in combating the problem of waste disposal by setting up what was then-known as the Let's Cheerfully Hide Our Toxic Waste programme in Detroit. He called together hundreds of factory owners and asked them to pledge to his method of waste disposal. The Let's Cheerfully Hide Our Toxic Waste programme ended up being incredibly successful and soon became a national phenomenon. He was lauded by environmentalists and was awarded the "You Are Clean" award by President Eisenhower in 1959, the highest award in personal hygiene that can be given to a civilian by the U.S. government
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| - In the 1950s, properly storing industrial waste material was quickly becoming a problem, as the number of factories in the United States was increasing at an exponential rate. In 1951, William V. Parkhurst decided to help in combating the problem of waste disposal by setting up what was then-known as the Let's Cheerfully Hide Our Toxic Waste programme in Detroit. He called together hundreds of factory owners and asked them to pledge to his method of waste disposal. The Let's Cheerfully Hide Our Toxic Waste programme ended up being incredibly successful and soon became a national phenomenon. He was lauded by environmentalists and was awarded the "You Are Clean" award by President Eisenhower in 1959, the highest award in personal hygiene that can be given to a civilian by the U.S. government
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| abstract
| - In the 1950s, properly storing industrial waste material was quickly becoming a problem, as the number of factories in the United States was increasing at an exponential rate. In 1951, William V. Parkhurst decided to help in combating the problem of waste disposal by setting up what was then-known as the Let's Cheerfully Hide Our Toxic Waste programme in Detroit. He called together hundreds of factory owners and asked them to pledge to his method of waste disposal. The Let's Cheerfully Hide Our Toxic Waste programme ended up being incredibly successful and soon became a national phenomenon. He was lauded by environmentalists and was awarded the "You Are Clean" award by President Eisenhower in 1959, the highest award in personal hygiene that can be given to a civilian by the U.S. government. Other nations, including Japan and South Africa, quickly saw the benefit in this method of waste disposal and sought audiences with Parkhurst for the purpose of emulating it. In 1972, William Parkhurst unfortunately became the 3,287th victim of the Headless Horseman, and his death was mourned by friends and followers worldwide. In his honour, the Let's Cheerfully Hide Our Toxic Waste programme was renamed and was formed into Parkhurst Toxic Waste Industries. It continues to operate worldwide today, although most of its operations are still based in the United States.
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