About: Behavioral targeting   Sponge Permalink

An Entity of Type : owl:Thing, within Data Space : 134.155.108.49:8890 associated with source dataset(s)

Behavioral targeting is

AttributesValues
rdfs:label
  • Behavioral targeting
rdfs:comment
  • Behavioral targeting is
  • Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or searched) to select advertisements to display".
sameAs
dcterms:subject
dbkwik:itlaw/prope...iPageUsesTemplate
abstract
  • Behavioral targeting is
  • Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or searched) to select advertisements to display".
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