| abstract
| - eAdvocacy - New tools for extending reach
* project message
* connect with new allies eOrganizing – tools for mobilizing
* grow relationships
* build trust show of hands: most have websites frequency of updates – mostly less than once a month Most have email lists Few have multiple lists email
* good options for email messaging
* still the killer app – on your list are the people who care
* still more important than websites, social networking tools
* for large quantities, need hosted solution – spam filters block outlook/yahoo mass mailing
* deliverability issues a threat web
* web publishing is easier but still not simple
* range of platforms in confusing
* integration of tools is unsolved problem – content management system, hosted email providers, letters to congress, online video
* setup still requires a lot of work, maintenance less so 3rd party services that you can drop into your website
* Rich media – odeo (podcasting), blip.tv not youtube (video), flickr (pictures)
* Don’t build technology onto your website – use 3rd party
* Meetup, evite - meetings; upcoming.com - calendar
* Volunteer for change – volunteer and event management – feedback/rating – with phone support
* All of these are corporate services – corporations want your data – esp the free ones; if you’re controversial using yahoo, evite, they will cancel you without asking – yahoo killed 100+ antiwar groups
* Things still go out of business
* They offer value if you can incorporate them in your terms
* Blogging – accessible to non-techies; rss changes information flow
* Cellphones becoming more critical; text messaging
* Social networking (myspace, livejournal get huge traffic) – myspace gets 80% of income through advertisers – rupert murdoch’s eAdvocacy Themes - changes & challenges
* traditional web actions tools aren’t really reaching decision makers – none of the capitol reps get the "write your congressman" email anymore – they don’t believe they’re real - don’t get your hopes up about web action centers – but still a way to engage your base
* online petitions – the ultimate way to build your mailing lists, but ends up in the dumpster
* reps care about visits, phone calls, fax & email last
* email is getting harder to deliver – spam filters; it’s easier to get blacklisted as a spammer if you email out to 100 people
* 3rd-party services have some essential delivery conduit – pay your $19/month to npo groups – eg groundspring.com for blasts, but metrics not that strong
* It’s all about the data, not your software – primary goal of eadvocacy is to build a mobilizable database of supporters
* The value of data dwarfs cost of technology
* Know where your data lives and back it up
* Know how you can migrate your data
* Privacy and security of your data is so critical
* Online and offline data integration
* Platform interoperability barely exists (e.g try making your email tool talk to your supporter database)
* Skilled practitioners and trainers – capacity-building us more important than new tech Community technology foundation of California helps
* Democracy in action – email blasting and web action tools – email blasting and web action tools – but not a full crm (constituency relationship mgmt) – also a nonptofit $100-200
* NPOgroups / Electric Embers – discussion groups and email listservs
* Volunteer for change – volunteer and event management
* Goodstorm.com – Café Press done well, and progressive – sellng products on line – "you make more than we do"
* Nothing’s turnkey
* Critical challenges remain
* It’s about data, not the tools
* CiviCRM, SugarCRM, vtiger – all run on my.sql
* Salesforce.com – license requires renewal every 12 months
* ONE/Northwest.org – picked salesforce after yearlong research
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