The Chevrolet LUV is a light truck marketed in North America by the Chevrolet Division of General Motors as a rebadged variant of the KB pickup truck manufactured in Japan by Isuzu. Sales began in the United States in March 1972 as a response to the Datsun and Toyota trucks, as well as Ford's Mazda-built Courier. The LUV was superseded in the United States by the US-built Chevrolet S-10 after 1982. The name LUV comes from the initials of Light Utility Vehicle.
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