In 1992 Apple Inc. was developing its first digital camera - codenamed "Venus". At that time over U.S 12 billion were spent annually in the US for photography. Therefore, there was a huge market for digital photography. The QuickTake 100 digital camera was an easy-to use digital camera with a 1MB Compact Flashcard. By releasing a connection-kit for Microsoft Windows for the QuickTake 150 Apple tried to sell its digital camera to Windows users as well as Macintosh users. Unfortunately the QuickTake digital camera did not sell very well due to other companies such as Kodak, Fujifilm, Canon, Sony and Nikon coming onto the digital market who had a more common name than Apple did for photography hardware. The QuickTake was discontinued in 1997 and all development was stopped.
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