Bob Ryan, now Vice President and editor-in-chief of NFL Films, coined this for the Cowboys while preparing and editing the team’s 1978 season highlight film. He was quoted as saying: I wanted to come up with a different twist on their team highlight film. I noticed then, and had noticed earlier, that wherever the Cowboys played, you saw people in the stands with Cowboys jerseys and hats and pennants. Plus, they were always the national game on television. Ryan told the NFL Network, for their Top Ten Nicknames show:
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| - Bob Ryan, now Vice President and editor-in-chief of NFL Films, coined this for the Cowboys while preparing and editing the team’s 1978 season highlight film. He was quoted as saying: I wanted to come up with a different twist on their team highlight film. I noticed then, and had noticed earlier, that wherever the Cowboys played, you saw people in the stands with Cowboys jerseys and hats and pennants. Plus, they were always the national game on television. Ryan told the NFL Network, for their Top Ten Nicknames show:
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| - NFL Films The Dallas Cowboys
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| - The Dallas Cowboys: The Complete History of America's Team 1960-2003 DVD Cover
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| - Bob Ryan, now Vice President and editor-in-chief of NFL Films, coined this for the Cowboys while preparing and editing the team’s 1978 season highlight film. He was quoted as saying: I wanted to come up with a different twist on their team highlight film. I noticed then, and had noticed earlier, that wherever the Cowboys played, you saw people in the stands with Cowboys jerseys and hats and pennants. Plus, they were always the national game on television. Ryan told the NFL Network, for their Top Ten Nicknames show: I saw all these fans in away stadiums. Hey, they're the most popular team in the country. How can I use that? Why don't we call them "America's Team"? During the Cowboys' first game of the 1979 season, a nationally televised game against the St. Louis Cardinals (Dallas won 22-21), the television announcer for CBS introduced the Cowboys as America’s Team and the name just stuck. Dallas' Hall of Fame coach Tom Landry originally did not approve of the appellation of America's Team. He felt that it would give opposing teams extra incentive to play harder. Eventually he gave in and actually came to like the name.
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