abstract
| - Although NFL exhibition games have been played in Canada since 1950, it was not until the Bills Toronto Series that a regular-season NFL game was played north of the border, on December 7, 2008. NFL games have been played outside the United States regularly since 2005 with Fútbol Americano (a one-off regular season game in Mexico City) and the 2007 debut of the NFL International Series, which has promoted regular-season games in London. Both of those events were separate from the Toronto Series, in that the Toronto Series was orchestrated by an individual team while the other regular season games were orchestrated by the league. Toronto is about 60 miles by air from Buffalo and 86 miles by car via the Queen Elizabeth Way. Much of southern Ontario is within the Bills' marketing territory as defined by the NFL. About 10-15,000 attendees (15-20% of the total) at the Bills' home games at Ralph Wilson Stadium come from southern Ontario. Rogers Centre's capacity (54,000 seats) currently is slightly lower than the number of seats for a stadium to be a viable venue for a permanent Toronto team as all other NFL stadiums have at least 60,000 seats as of 2011. It is typically configured at 49,500 seats for Blue Jays baseball, though more were added for the 2008 Bills games for a total of 54,000. Toronto Series games are the only NFL games not subject to the league's blackout restrictions. For instance, the 2010 Toronto Series preseason game had nearly 15,000 available seats but was still seen on television within the stadium's blackout zone.
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