Wessex Connect was founded in Bristol by Rotala, through its subsidiary company Flights Hallmark to provide Bristol City Council and South Gloucestershire Council with an alternative to the near monopoly currently held in the city by First Group. In a deal which was finalised in March 2007 Wessex Connect took over two of the City's park and ride schemes. The Long Ashton operation was won from Bristol City Council while car park firm NCP gave Wessex Connect the contract for the Avonmouth scheme.
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