abstract
| - Transformers is an ongoing monthly magazine published in the United Kingdom by Titan Magazines. It ties in to the 2007 film and features a mix of original comic strips, reprinted strips by IDW Publishing, and regular features and competitions. It is over 50 pages long each month. Titan picked up the rights to a Transformers comic in 2005 after Panini, publishers of the short-lived UK Armada comic, allowed it to lapse. Titan sat on it, reasoning "bugger Cybertron, let's wait for the upcoming film and make £££££s!". Work began on it in October 2006, though all information on the film was top secret even for Titan until IDW's movie comics began. According to Steve White, Transformers was seen as "the big one", the title that would get Titan Magazines the attention and kudos of the UK comic industry. [1] According to the indicia in #10, the comic's average net circulation in 2007 was over 45,000 (meaning it sells more than the average IDW issue). This success led to cover art over stock photo images from #8 (and an original poster for #7), and have it set to last for at least another year. Analysis of the January/June sales for British comics taken from the ABC group, however, showed Transformers' average sales have dropped to 38,733. Titan produces digest-sized collections of the UK strips under the title Transformers Adventures, and IDW has recently begun reprinting them in monthly form in the United States, under the title Saga of the Allspark, as a tie-in to Reign of Starscream[2]; the first issue sold 11,417 in the direct market [3]. Titan launched a Transformers Animated sister title on October 23rd. Unfortunatly, it proved a commercial flop and folded in January 2009.
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