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Wife Acceptance Factor, Wife Approval Factor, or Wife Appeal Factor (WAF), are design elements that increase the likelihood a wife will approve the purchase of expensive consumer electronics products such as high-fidelity loudspeakers, home theater systems and personal computers. Stylish, compact, unobtrusive forms and appealing colors are commonly considered WAF. The term is a tongue-in-cheek play on electronics jargon such as "form factor" and "power factor" and derives from the gender stereotype that men are predisposed to appreciate gadgetry and performance criteria whereas women must be wooed by visual and aesthetic factors.

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  • Wife acceptance factor
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  • Wife Acceptance Factor, Wife Approval Factor, or Wife Appeal Factor (WAF), are design elements that increase the likelihood a wife will approve the purchase of expensive consumer electronics products such as high-fidelity loudspeakers, home theater systems and personal computers. Stylish, compact, unobtrusive forms and appealing colors are commonly considered WAF. The term is a tongue-in-cheek play on electronics jargon such as "form factor" and "power factor" and derives from the gender stereotype that men are predisposed to appreciate gadgetry and performance criteria whereas women must be wooed by visual and aesthetic factors.
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dbkwik:speedydelet...iPageUsesTemplate
concern
  • encyclopedic marketing jargon
Timestamp
  • 20120714180448(xsd:double)
abstract
  • Wife Acceptance Factor, Wife Approval Factor, or Wife Appeal Factor (WAF), are design elements that increase the likelihood a wife will approve the purchase of expensive consumer electronics products such as high-fidelity loudspeakers, home theater systems and personal computers. Stylish, compact, unobtrusive forms and appealing colors are commonly considered WAF. The term is a tongue-in-cheek play on electronics jargon such as "form factor" and "power factor" and derives from the gender stereotype that men are predisposed to appreciate gadgetry and performance criteria whereas women must be wooed by visual and aesthetic factors. WAF is sometimes also known as Woman Acceptance Factor, Woman Approval Factor, or Woman Appeal Factor to accommodate unmarried heterosexual couples. As early as 1988, the term Spouse Acceptance Factor (SAF) was suggested as a term uniformly and equally applicable to heterosexual, gay, and lesbian couples. For instance, Neil Cherry's book Linux Smart Home for Dummies uses both "Spouse Approval Factor" and "Spouse Acceptance Factor" as it does not specify the sex of the reader. In Cherry's opinion, while SAF "sounds like a joke, it isn't." He continues by explaining that persons of any sex may be interested in keeping the home as peaceful as possible while indulging their interest in Linux-based electronics such as X10 devices for home automation. However, Jen Haberkorn of The Washington Times wrote that the term "wife acceptance factor" is the more common one, given that men are usually more interested in electronics than their wives. Wives control 88% of electronics purchases indirectly through their influence or directly by making the purchase themselves, according to a study by the Consumer Electronics Association.
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