Long played junior with the Moose Jaw Canucks of the WCJHL. He spent his first four years as a pro toiling in the minor pros before playing two years on the Los Angeles Kings' defence beginning in 1972-73. Two years later, Long returned to the Jets as the team's head coach. He guided the club to a .500 record after taking over from Tom Watt after 31 games then posted a 43-27-10 record in 1984-85. The wheels fell off the next season when Long was relieved by John Ferguson after Winnipeg only won 19 of its first 66 games.
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