Samuel David "Sam" Wyche (born January 5, 1945) is a former American football player and head coach, who is best known as the head coach of the Cincinnati Bengals of the NFL. Perhaps best known for introducing the use of the No-huddle offense as a standard offense (as opposed to use at the end of the half), Wyche's greatest achievement as a head coach was leading the Cincinnati Bengals to Super Bowl XXIII, which they lost to the 49ers 20–16, relinquishing the lead with only 34 seconds remaining.