About: 1990 ITV Telethon

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The 1990 ITV Telethon was ITV’s second mammoth fundraising event following the success of the previous one two years earlier. In that edition, the producers had featured as a highlight the return of Doris Speed to the Granada studios, five years after her retirement from Coronation Street. The 1990 edition was, like its predecessor a twenty-seven hour continuous broadcast, carried by all of the ITV channels to raise money for “the needy, the disadvantaged and the disabled”. It began at 7.00pm on Sunday 27th May and finished on the following evening, a Bank Holiday, at 10.00pm. As before it was hosted from the studios of London Weekend Television and presented throughout by Michael Aspel. All of the ITV regions took part with many local op-outs from the London coverage to highlight events i

Attributes	Values
rdfs:label	1990 ITV Telethon
rdfs:comment	The 1990 ITV Telethon was ITV’s second mammoth fundraising event following the success of the previous one two years earlier. In that edition, the producers had featured as a highlight the return of Doris Speed to the Granada studios, five years after her retirement from Coronation Street. The 1990 edition was, like its predecessor a twenty-seven hour continuous broadcast, carried by all of the ITV channels to raise money for “the needy, the disadvantaged and the disabled”. It began at 7.00pm on Sunday 27th May and finished on the following evening, a Bank Holiday, at 10.00pm. As before it was hosted from the studios of London Weekend Television and presented throughout by Michael Aspel. All of the ITV regions took part with many local op-outs from the London coverage to highlight events i
dcterms:subject	Programmes about Coronation Street Programmes about Coronation Street Coronation Street spin-offs Coronation Street spin-offs
abstract	The 1990 ITV Telethon was ITV’s second mammoth fundraising event following the success of the previous one two years earlier. In that edition, the producers had featured as a highlight the return of Doris Speed to the Granada studios, five years after her retirement from Coronation Street. The 1990 edition was, like its predecessor a twenty-seven hour continuous broadcast, carried by all of the ITV channels to raise money for “the needy, the disadvantaged and the disabled”. It began at 7.00pm on Sunday 27th May and finished on the following evening, a Bank Holiday, at 10.00pm. As before it was hosted from the studios of London Weekend Television and presented throughout by Michael Aspel. All of the ITV regions took part with many local op-outs from the London coverage to highlight events in their own area. The Granada coverage came from the Quay Street studios in Manchester and featured many spots in which the stars of Coronation Street took part, including meeting fundraisers and taking part in entertainment slots. One the Sunday, viewers in the North West were promised in the 10.20pm slot “ Ivy Tilsley, the Weatherfield nightingale and Percy Sugden the Relentless Raconteur.” However nationally on the following evening of 28th May, during the programme’s usual 7.30pm slot, a specially-scripted and shot mini-episode of Coronation Street was shown in which Hilda Ogden made a brief return to Weatherfield for the first time since her departure to Derbyshire three years earlier. Well-publicised with a TV Times cover, Alexander was interviewed in the same magazine in which she said: “When Granada asked me to return, I had to stop and think. I didn’t really want to be Hilda again. I was worried I’d start up the old associations. But, as it was a one-off for such worthwhile charities, I couldn’t really say no.” She went on to say: “But Hilda has changed. Having sold her house, she’s got a few pennies tucked away, along with her wages from the doctor, plus her own flat in his house. Now that she’s better off, she’s less envious. But, knowing Hilda, she might show off a bit.” The entire evening segment gained 10.7 million viewers, putting it at 11th place in the charts.

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