About: Selective exposure theory   Sponge Permalink

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Selective exposure theory is a theory of communication, positing that individuals prefer exposure to arguments supporting their position over those supporting other positions. It has been discussed by communication scholars for decades. Since excessive amount of media choices are available in the 21st Century, media consumers have more privileges to expose themselves to selected medium and media contents. __TOC__

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  • Selective exposure theory
rdfs:comment
  • Selective exposure theory is a theory of communication, positing that individuals prefer exposure to arguments supporting their position over those supporting other positions. It has been discussed by communication scholars for decades. Since excessive amount of media choices are available in the 21st Century, media consumers have more privileges to expose themselves to selected medium and media contents. __TOC__
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dbkwik:freespeech/...iPageUsesTemplate
Align
  • center
Width
  • 70.0
Source
  • Bryant and Davies, 2006
  • Zillmann and Bryant, 1985
Quote
  • "It is crucial that communication scholars arrive at a more comprehensive and deeper understanding of consumer selectivity if we are to have any hope of mastering entertainment theory in the next iteration of the information age. Essentially, understanding selective-exposure theory is a prerequisite for constructing a useful psychology of entertainment."
  • "Selective exposure designates behavior that is deliberately performed to attain and sustain perceptual control of particular stimulus events."
abstract
  • Selective exposure theory is a theory of communication, positing that individuals prefer exposure to arguments supporting their position over those supporting other positions. It has been discussed by communication scholars for decades. Since excessive amount of media choices are available in the 21st Century, media consumers have more privileges to expose themselves to selected medium and media contents. __TOC__
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