| abstract
| - Do IT Smarter was created in 1999 to better serve the information technology needs of small and midsize organizations in San Diego. The company was originally established as a value-added reseller (VAR) specializing in Microsoft Exchange and server technologies. The executive team of Do IT Smarter quickly learned that the requirements of small and midsize businesses extend beyond the occasional implementation or migration. In 2000, Do IT Smarter began offering a comprehensive support package which included help desk services, on-site services, and monitoring services. This type of business computer support is commonly referred to as managed services. Because Do IT Smarter made the transition from a VAR to an MSP, the company is in an excellent position to share their technology and business knowledge with other VARs that are considering a change to the MSP model. It is for this reason that Do IT Smarter has moved to a Master Managed Service Provider business model. The founding principles of Do IT Smarter recognized three emerging trends that would effectively overcome the shortcomings of traditional network support provided by independent consultants, network integrators, part-time and /or dedicated IT resources. In 1999, the increased use of the internet allowed for greater business to business connectivity, advanced remote monitoring tools made it possible for engineers to solve problems from any location, and the cost of network devices required to establish a secure internet connection was rapidly decreasing. These elements allowed Do IT Smarter to create a support plan that effectively met the various IT needs of small and midsize businesses. Originally known as DoITsmarter.com, the company re-branded itself in 2003 and launched a complete image change, including a new logo, to help the company establish a greater presence in the emerging MSP market. Do IT Smarter’s technical founders are well-versed, knowledgeable, and experienced in the implementation, migration and support of enterprise network infrastructures. The founders brought their extensive experience and knowledge in server and desktop technology to the technical team at Do IT Smarter. Through years of work, the founders have successfully stabilized networks that were previously unstable, insecure and difficult to manage. After multiple experiences with such networks the founders of Do IT Smarter developed a better way to maintain a company’s infrastructure. A well-maintained infrastructure will maximize network availability and provide clients a greater return on their technology investment. This capability was one of the key reasons why Do IT Smarter was formed and serves as part of the company’s mission. With an unmatched combination of technical, business, and customer-focused personnel, Do IT Smarter is able to address almost any issue a VAR may face when switching its business from the roller coaster ride of project-based business to one that has a steady stream of recurring revenue. In 2005, Do IT Smarter began offering its business and technical knowledge to VARs across the country. Do IT Smarter had already invested the time and money to learn, deploy, and use sophisticated technologies often used by enterprise organizations. To the founders of Do IT Smarter, it made perfect sense to offer these solutions to VARs across the country. Today, Do IT Smarter offers more than just technical solutions. The company provides technical support, sales support, marketing support, and training to help VARs effectively develop a managed service practice. Through its nationwide network of partners, Do IT Smarter has created a web of trust and influence among customers, channel partners, and technology vendors. This nationwide network provides access to skilled and knowledgeable partners across the country, allowing VARs to serve larger customers and streamline communication between various IT service companies.
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