Rogers was the head college football coach for the Kalamazoo Hornets located in Kalamazoo, Michigan. He held that position for six seasons, from 1998 until 2003. His coaching record at Kalamazoo was 28 wins and 28 losses. As of the conclusion of the 2010 season, this ranks him #6 at Kalamazoo in total wins and #8 at the school in winning percentage ().