The consumer surveys work as a "soft paywall" for websites offering premium content. Users visiting these websites have the option of responding to a survey to access content for free. Every time a user responds to a survey, the publishers earn US$0.05. The results of the survey are sold to Google's business customers such as market research firms and small businesses. In addition to the Paid services, It also offers a free survey for websites with predefined questions targeted at people visiting the website.
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