Action Man is an action figure boys' toy launched in Britain in 1966 by Palitoy as a licensed copy of Hasbro's American "moveable fighting man": G.I. Joe. Action Man was originally produced and sold in the United Kingdom and Australia by Palitoy Ltd of Coalville, Leicestershire from 1966 until 1984 (Palitoy also offered sub-licenses to various toy manufacturers in various markets). Action Man was subsequently reintroduced in 1993, based on the GI Joe Hall of Fame figure of that time.
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