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Beak 'em, Hawks is a phrase commonly associated with the University of Kansas and the Jayhawk mascot. A sports and novelty store based in Lawrence, Kansas originated the concept, and an ad first appeared in the student newspaper, the University Daily Kansan, in December 1985. A red shirt with an image of the mascot facing the viewer (as opposed to the standard profile) became a popular fad item in the mid-Eighties. The Kansas men's basketball team wore warm-up outfits, or "shooting shirts" which bore this graphic and phrase on the back during the 1986-87 season.

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  • Beak em (deleted 05 Jun 2008 at 20:54)
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  • Beak 'em, Hawks is a phrase commonly associated with the University of Kansas and the Jayhawk mascot. A sports and novelty store based in Lawrence, Kansas originated the concept, and an ad first appeared in the student newspaper, the University Daily Kansan, in December 1985. A red shirt with an image of the mascot facing the viewer (as opposed to the standard profile) became a popular fad item in the mid-Eighties. The Kansas men's basketball team wore warm-up outfits, or "shooting shirts" which bore this graphic and phrase on the back during the 1986-87 season.
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  • Beak 'em, Hawks is a phrase commonly associated with the University of Kansas and the Jayhawk mascot. A sports and novelty store based in Lawrence, Kansas originated the concept, and an ad first appeared in the student newspaper, the University Daily Kansan, in December 1985. A red shirt with an image of the mascot facing the viewer (as opposed to the standard profile) became a popular fad item in the mid-Eighties. It may have been at this point that it was adopted by the University. The copyright official, Paul Vander Tuig, says that it became officially recognized, but the timeframe is uncertain. The Kansas men's basketball team wore warm-up outfits, or "shooting shirts" which bore this graphic and phrase on the back during the 1986-87 season. Evidence of this can be found in a NCAA on-demand video clip on the official NCAA Website Although these two concepts did not initially appear together, they were combined later for undetermined reasons. Another ad in the student newspaper shows usage of the phrase "beak 'em, Hawks" in September 1982, and recommends a hand gesture similar to those employed by Texas schools in the former Southwest Conference. No definitive link has been established between these two occurrences. It is likely that this earlier ad was the product of a campus student group. This variation of the popular mascot is still seen today on shirts, car plates, decals, etc. Although the story of its origin is unknown to many - including University officials, historians and alumni. Ongoing research and interviews will reveal more about this topic in the near future.
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