About: Cola Wars

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About: Cola Wars Sponge Permalink

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The devastating Cola Wars began in the early 1940s when Pepsi issued an ultimatum (which has since come to be known as the "Pepsi Challenge") to its long standing rival, Coke. This long, wordy and above all rude missive, which ended with the phrase "Up yours with carbonation!" provoked a swift response.

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rdfs:label	Cola Wars
rdfs:comment	The devastating Cola Wars began in the early 1940s when Pepsi issued an ultimatum (which has since come to be known as the "Pepsi Challenge") to its long standing rival, Coke. This long, wordy and above all rude missive, which ended with the phrase "Up yours with carbonation!" provoked a swift response.
dcterms:subject	Beverages Drink Wars
abstract	The devastating Cola Wars began in the early 1940s when Pepsi issued an ultimatum (which has since come to be known as the "Pepsi Challenge") to its long standing rival, Coke. This long, wordy and above all rude missive, which ended with the phrase "Up yours with carbonation!" provoked a swift response. Quickly Coke launched a youth blitzkrieg, sending millions of singing young people onto the hillsides of America in a bloody offensive that decimated the ranks of Pepsi People. While Dr. Pepper partisans ranged through the land, picking off vulnerable Pepsi demographics, 7-Up maintained its Switzerland-like Un-Cola neutrality. (A stance that would eventually be its own Un-Doing.) After that, Pepsi attacked the Coke base and 100,000 pounds of Coke was drained into the Atlanta river.

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