abstract
| - In the ads, which launched in May 2000, Bad Andy was a bad Domino's employee who interfered with various aspects of the pizza baking and delivery process. By correcting his mistakes, the other employees in the ads would highlight the importance of those elements. For example, according to a Domino's press release, "in the ad spot titled Sockets, a Domino's Pizza team member notices that all the "Domino's HeatWave Hot Bags" have been unplugged, and the electrical sockets have been filled with other plugs. After following a tangle of electrical cords, the team member discovers Andy relaxing in a massage chair surrounded by a fan, blender, two televisions, a lava lamp and a stereo. As the Domino's team member explains to Andy the importance of the HeatWave Hot Bag for delivering hot, great-tasting pizza, Andy turns up the intensity of the chair until he blows the fuse."
|