A giant floating balloon effigy of Otto Sump appeared at the Mayor Dave the Orangutan Memorial Parade on Boxing Day, 2138.
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| - A giant floating balloon effigy of Otto Sump appeared at the Mayor Dave the Orangutan Memorial Parade on Boxing Day, 2138.
- Sump was left at the steps of a Face Change clinic when he was a baby. His mother served time for abandonment and then had to take him back. (His father had taken one look at him at birth and run away) Due to his ugliness, none of the other juves wanted to play with him and his mother grew to resent him.
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| - Otto Sump was born ugly — so much so, in fact, that as an infant his parents abandoned him on the steps of a face change clinic. He first rose to prominence when he won the game show 'Sob Story', becoming a multi-millionaire and helping Judge Dredd catch a mass murderer in the process.
Sump used his money to try to become a beautician, but succeeded only in creating a craze for extreme ugliness among Mega-City One's richer citizens. Later, he created the disgusting Gunge food range, made from a range of truly vile ingredients. When it started causing civil unrest because of protests from hygiene campaigners the Justice Department impounded the lot and rebranded it as Justice Department-approved generic foodstuffs . The campaigners, fed the 'new' food in their iso-cubes, were pleased at this evidence of the success of their moral crusade.
Otto also created Smart Sweets, made from harmless flavourings in a cellulose base. For legal reasons, he was careful to avoid claiming that they raised people's intelligence, but Judge Dredd accused him of deceiving the public: "You're selling a product that doesn't work to a market that's too stupid to know it!" When three criminals invaded Otto's accounts department in the belief that the Smart Sweets they had taken made them clever enough to get away with robbery, Dredd threatened Otto with five years in an iso-cube. He decided to stop making the sweets.
Sump eventually married a dancer and became wealthy enough to begin giving much of his fortune to various charities. He was ultimately murdered by his own mother, who was disgusted and humiliated by how Otto had gained his wealth.
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| - The power of advertising.
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| - In 2000 AD prog 1888 Otto Sump was shown on an advertising hoarding in the background of the Judge Dredd story.
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| abstract
| - A giant floating balloon effigy of Otto Sump appeared at the Mayor Dave the Orangutan Memorial Parade on Boxing Day, 2138.
- Sump was left at the steps of a Face Change clinic when he was a baby. His mother served time for abandonment and then had to take him back. (His father had taken one look at him at birth and run away) Due to his ugliness, none of the other juves wanted to play with him and his mother grew to resent him. As an adult, he got a job as a rat scarer at the sewage treatment plant until animal rights groups complained. He was such a sad sack that Dredd used him as part of a sting: he competed on a game show called Sob Story, where the public sent in money to the person with the saddest life story. Dredd caught the criminals who were targeting Sob Story winners and Sump was left a multi-millionaire. Deciding to make sure nobody would be as ugly as him, he opened a chain of beauty clinics. Since he wanted to do the work himself - and was incompetent - he made his customers uglier. This accidentally started a fad. Young, attention-seeking citizens competed to look uglier and uglier to stand out in the crowd. This made Sump decide that 'ugly was beautiful' and that he'd work to make the world an 'uglier' place. The Judges slapped a tax on ugly products to manage it, so only the rich could buy products. Sump suffered in Mega-City One but expanded his line abroad. Eventually, the proliferation of unsafe black-market ugly products forced Justice Department to lift the tax. With the money from this, Sump went into other industries. After the Apocalypse War he sold Gunge, an ersatz food made from disgusting ingredients and waste. It was found to be not only safe to consume, but twice as nutritious as Munce. Unfortunately, social disorder made the Judges ban it (and then repurpose it as bland Justice Dept approved rations that didn't list ingredients). Later, to sell a so-called intelligence-enhancing sweet called "Smart Candy". The trick was that the ads didn't claim they actually did anything and even said "You gotta be dumb to buy 'em". The unamused Judge Dredd found an excuse to shut this business down when a group of particularly stupid criminals claimed that Smart Sweets gave them the intelligence to plan a crime. With his wealth, Sump followed his promise: he was a major donor to charity, friendly and helpful to all he met, and kept tracking his mother down to try and look after her in her old age (repressing that she despised him). He got married to a (bad) air-dancer, showering her with affection and ignoring her bad dancing. (She would later admit she liked him but didn't love him, marrying him for the money) In 2124, his mother murdered him. By the time Dredd uncovered the truth, Mrs Sump had passed away. His last words had been "rosebud", triggered by a childhood memory ("I've got a rosebud and mummy loves me)". His widow and business partner mourned him as a lost friend, while anti-ugly compaigners celebrated his death.
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