The original purpose was to help and preserve satoyama areas, as well as make one think about the life and culture of those areas. The movement sprung the creation of Hello! SATOYAMA Life, multiple units and the SATOUMI movement on March 2, 2013. The SATOUMI movement was created with the aim to remind Japan of their beautiful oceans and beaches, and the need to keep them clean and healthy. Some of the SATOYAMA & SATOUMI movement unit members were members of Hello! Project, while others were special winners from the Forest Award NEW FACE Audition.
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