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| - The agency was originally started in the food court at Grand Central Station in New York City. The first three employees, Rowen, Warren, and recent Parsons School of Design graduate, Hanna Han, gathered together at a table that had conveniently been placed directly over the one of the food court's only electrical outlets. The agency moved several times including a stint at the Parsons School of Desgn where Warren has been teaching for nearly 20 years. Today the shop is located at 40 West 25th Street in New York. Today, Fly's clients include:
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| abstract
| - The agency was originally started in the food court at Grand Central Station in New York City. The first three employees, Rowen, Warren, and recent Parsons School of Design graduate, Hanna Han, gathered together at a table that had conveniently been placed directly over the one of the food court's only electrical outlets. The agency moved several times including a stint at the Parsons School of Desgn where Warren has been teaching for nearly 20 years. Today the shop is located at 40 West 25th Street in New York. Larry Rowen and Dave Warren had met at ESPN's sportscapsule.com, a site that was dedicated to high school sports and sports highlights. After September 11, 2001, ESPN closed down sportscapsule.com and Rowen and Warren decided to start their shop. Rowen, a direct marketer had spent most of his career in the Consumer Marketing Division of Time Inc. He had spearheaded many well known DM initiatives there including the Sports Illustrated Championship package - which now is ubiquitous on TV after the winner of every major team sporting event emerges. After Time, Rowen ran the New Media department at Scholastic. Warren took a more traditional route to the advertising world. As a copywriter, he rose through the ranks of many of Madison Avenue's most well respected shops including Doyle Dane Bernbach and TBWA. He is best known for his work on the Absolut Vodka account where he created over 50 ads in the now famous Swedish vodka campaign. Rowen and Warren created a shop based around the notion that effective direct marketing and powerful branding could be combined within the same message. While the economy just after 9/11 was challenging, the theory of combining DM with branding proved very effective. Advertisers quickly discovered R/W and the shop grew quickly. Today, Fly still combines both DM and branding for many of it's clients, but it has also carved out a path as a top brander and web shop. Warren inherited a team from a previous job as Creative Director in the New York office of giant Web Integrator, iXL. That team, lead by Chief Engineer Michael Daly, combined with Rowen's experience as head of New Media at Scholastic, helped the shop establish quickly that it had the skills to build sites of great complexity. After several years, a number of notable new employees helped the shop grow steadily. May Lee, former founder of Marketboy.com and a Goldman Sachs alum helped transform the start-up into a respectable business entitiy with a highly skilled executive team. Ben Cruz, Fly's Chief Creative Officer, also brought his experience in the online world to bear on the shop's considerable digital offerings. Today, Fly's clients include: Pernod Ricard, Amazon, French Culinary Institute, Endless.com, Marks Paneth & Shron, and the NFL
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