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An Entity of Type : owl:Thing, within Data Space : 134.155.108.49:8890 associated with source dataset(s)

Greenwash (a portmanteau of green and whitewash) is a term used to describe the perception of consumers that they are being misled by a company regarding the environmental practices of the company or the environmental benefits of a product or service. It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations which attempt to appear that they are adopting practices beneficial to the environment.

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  • Greenwash
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  • Greenwash (a portmanteau of green and whitewash) is a term used to describe the perception of consumers that they are being misled by a company regarding the environmental practices of the company or the environmental benefits of a product or service. It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations which attempt to appear that they are adopting practices beneficial to the environment.
  • The Free Dictionary defines greenwashing as the dissemination of misleading information by an organization to conceal its abuse of the environment in order to present a positive public image.
  • Greenwash (a portmanteau of green and whitewash) is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service, or politicians similarly attempting to mislead citizens. For example, attempts to portray use of fossil fuels as a clean energy source such as the term "clean coal" have been described as greenwash.
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abstract
  • Greenwash (a portmanteau of green and whitewash) is a term used to describe the perception of consumers that they are being misled by a company regarding the environmental practices of the company or the environmental benefits of a product or service. It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations which attempt to appear that they are adopting practices beneficial to the environment.
  • The Free Dictionary defines greenwashing as the dissemination of misleading information by an organization to conceal its abuse of the environment in order to present a positive public image.
  • Greenwash (a portmanteau of green and whitewash) is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service, or politicians similarly attempting to mislead citizens. For example, attempts to portray use of fossil fuels as a clean energy source such as the term "clean coal" have been described as greenwash.
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