About: NPD August 2009

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NPD sales figures coverage: Analysis from NPD's Anita Frazier: The industry realized its sixth consecutive month-over-month decline, and while improved over the last several months, it's still a notable decline. The back four months of the year would have to be up 14% in aggregate for 2009 to come in flat in comparison to 2008 sales. The price cuts implemented on the PS3 and 360 hardware already made an impact on unit sales, despite having been executed fairly late in the month. It will be interesting to see the full impact of the new price points on NPD September 2009 sales.

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rdfs:label	NPD August 2009
rdfs:comment	NPD sales figures coverage: Analysis from NPD's Anita Frazier: The industry realized its sixth consecutive month-over-month decline, and while improved over the last several months, it's still a notable decline. The back four months of the year would have to be up 14% in aggregate for 2009 to come in flat in comparison to 2008 sales. The price cuts implemented on the PS3 and 360 hardware already made an impact on unit sales, despite having been executed fairly late in the month. It will be interesting to see the full impact of the new price points on NPD September 2009 sales.
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Title	NPD sales figures
Parent	NPD 2009 sales figures
PREV	NPD NPD July 2009
NEXT	NPD NPD September 2009
abstract	NPD sales figures coverage: Analysis from NPD's Anita Frazier: The industry realized its sixth consecutive month-over-month decline, and while improved over the last several months, it's still a notable decline. The back four months of the year would have to be up 14% in aggregate for 2009 to come in flat in comparison to 2008 sales. The price cuts implemented on the PS3 and 360 hardware already made an impact on unit sales, despite having been executed fairly late in the month. It will be interesting to see the full impact of the new price points on NPD September 2009 sales. All hardware systems with the exception of the PS2 realized an increase in unit sales over NPD July 2009. The PS3 captured the greatest increase month-over-month with unit sales boosted by 72% over July levels. There is a lot of speculation about Wii and whether Nintendo will take a price cut as sales comps to last year show declines. I do think it's interesting to note that the Wii is still selling at levels comparable to what the PS2 was doing at about this point in its lifecycle. As many predicted, Madden captured the top spot for the month, selling nearly 1.9 million units across its five SKU's. With the introduction of Beatles: Rock Band and Guitar Hero 5 in September, a lot of folks have inquired about the performance of these titles and the music/dance genre. While sales of this genre are down 46% year-to-date, unit sales are down much less because lower prices are playing into the dollar sales decline. It's still the third best selling genre for the year after General Action and Multiple/Other Sports (where Wii Fit resides). The PS3 was the only platform to realize a year-over-year increase in total software sales and this is reflected in the top 10 list for the month which includes two PS3 games. Accessories was the only category to experience an increase for the month of August over last year's sales. The uptick in hardware sales helps to spur sales of additional controllers and other peripherals which help consumers enjoy their new system(s)
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