| abstract
| - Blue Blood is the name of a magazine founded in 1992 which was early in celebrating gothic, punk, tattoo, and cyberculture sexuality and lifestyle. It later grew into a content packaging business and several related entertainment lifestyle websites and adult websites. Blue Blood is run by editor Amelia G, who started Blue Blood as a glossy magazine in 1992, with art director Forrest Black coming on board during the production of the third issue. Blue Blood featured erotic photography involving models who were part of the goth subculture and punk subculture and fandom. This magazine was among the earliest exponents of the genre later known as alt porn. (The Blue Blood editors prefer the term "countercultural erotica", however, and have said that "calling Blue Blood altporn is like calling Led Zeppelin heavy metal".) Amelia G has stated, "Back then, it was radical to say that a girl with purple hair and a nose ring was sexy and not just a freak show. I think Blue Blood has helped change perceptions; it's broadened the definition of what's sexy." [1] The magazine ran until the early 2000s, at which point the magazine was dropped in favor of the Blue Blood group of websites. In the 1990s, Blue Blood started to establish an internet presence through BlueBlood.com, though initially it was bare-bones promotional site for the magazine, with a few "teaser" pictures posted on the site. Finding that their magazine's content was frequently pirated by various competing adult sites, the editors realized that they needed to make their content available through a paysite of their own so as to meet the demand for a digital version of their magazine's content. BlueBlood.net was later launched as an entertainment portal covering music, fashion and events; as of 2007, this site primarily serves as a blog for Amelia G. Citing the limitations of freelance work, Amelia G and Forrest Black spun off the alternative erotica sites GothicSluts.com and BarelyEvil.com in 1999-2000. GothicSluts.com is the more likely of the two to feature corsetry, fishnets and heavy eyeliner. Concerning the title "Gothic Sluts", Amelia G explains, "It's partly about the transgressive, punk-rock humor of it, but it's mostly about reclaiming terminology; it's for all the women who ever got called sluts for owning their sexuality." [2] Blue Blood later launched another site, RubberDollies.com, focused on latex and PVC fetishism.
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