About: Episode 652   Sponge Permalink

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Hey JaMoTo, No doubt you've seen this news--here's a link from the NYTimes. Here are some of our quick thoughts on this huge news. Complementary ad products (duh) The merger of the two companies is complementary in obvious ways--for example, MSN gets Yahoo Music, Yahoo gets a stronger international foothold, MSN finally gets a significant piece of the search revenue, Yahoo gets access to the business consumer through Office, etc. There are quite a few overlapping areas across their content areas, which would no doubt be done away with for operational efficiency's sake. It also continues to pays off Ballmer's assurances that Microsoft is transforming into a media company (as did the acquisition of A-Quantive).

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  • Episode 652
rdfs:comment
  • Hey JaMoTo, No doubt you've seen this news--here's a link from the NYTimes. Here are some of our quick thoughts on this huge news. Complementary ad products (duh) The merger of the two companies is complementary in obvious ways--for example, MSN gets Yahoo Music, Yahoo gets a stronger international foothold, MSN finally gets a significant piece of the search revenue, Yahoo gets access to the business consumer through Office, etc. There are quite a few overlapping areas across their content areas, which would no doubt be done away with for operational efficiency's sake. It also continues to pays off Ballmer's assurances that Microsoft is transforming into a media company (as did the acquisition of A-Quantive).
dcterms:subject
Episode Title
  • Microhoo or Yahsoft?
mp3 link
Episode Date
  • 2008-02-01(xsd:date)
notes link
dbkwik:buzzoutloud...iPageUsesTemplate
Producer
  • Jason
Guests
Episode Number
  • 652(xsd:integer)
Duration
  • 3173.0
Hosts
abstract
  • Hey JaMoTo, No doubt you've seen this news--here's a link from the NYTimes. Here are some of our quick thoughts on this huge news. Complementary ad products (duh) The merger of the two companies is complementary in obvious ways--for example, MSN gets Yahoo Music, Yahoo gets a stronger international foothold, MSN finally gets a significant piece of the search revenue, Yahoo gets access to the business consumer through Office, etc. There are quite a few overlapping areas across their content areas, which would no doubt be done away with for operational efficiency's sake. It also continues to pays off Ballmer's assurances that Microsoft is transforming into a media company (as did the acquisition of A-Quantive). Culture clash From friends within both companies, the cultures couldn't be more different. Yahoo's is a consumer-oriented culture of innovation that's based on collaboration; everything we hear about Microsoft is that it's still a software company at the core, an engineering-oriented culture of innovation based on competition (dare we say "cut-throat-iness"). Is it scary? 1. A significant percentage of the Web population gets their news and info from and through these portals on a daily basis. Consolidation means control of information, which may put too much of that power in one place. This could be like CBS merging with ABC. Potentially a bad thing for consumers, with the loss of news/editorial diversity. 2. A significant percentage of the Web population uses the Hotmail and Yahoo mail. Is this like UPS merging with FedEx or the USPS? As Newman said on Seinfeld, "When you control the mail, you control information!" Again, would there be too much of this control in one place? 3. There's the Google-DoubleClick angle too. Yahoo bought RightMedia--an adserving engine, Microsoft bought A-Quantive who owns DoubleClick's main competitor (Atlas Adserver). So, not only could Micro-Hoo control the information (through the portals and search results), they'd be watching us as we consume it. We may be off the deep end, but it's (again) potentially disadvantageous to the marketplace, consumers, and the free flow of ideas. Not to mention all this consumer and business data would sit with one company--whose servers the government could compel to hand over--sound familiar? Take cover in the "long tail" With this Google counterbalance in the increasingly less diverse marketplace, the only solace consumers would have from all this information control is in the long-tail. And thankfully, it's only a click away. Go Pats!! The boys from Boston (Mo and Vijay)
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