Opened in 1941 by former Levertons of Spalding sales manager Percy Bettinson. They supplied several makes of machinery and built a range of own brand implements and accessories. Mr George Souter, as Managing Director, ran the company from the mid 1950's to 1962 which had by then also diversified into importing and exporting agricultural machineryand tractors, into various agricultural and house building projects, started and built the local Ford garage dealership. After 1963 they moved from being a dealership to concentrate on manufacturing under the new general manger Dick Stocks.
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