| abstract
| - Before the 1960s, the news media had no interest in Vietnam. Black American journalists followed events only when breaking news happened in the region. Those who covered the beginning of the war in Vietnam were only reporting the rise of communism in the country. The official agencies that handled the press in Vietnam during the early years had little control over what those reporters wrote. The French colonial government set up a system of censorship, but correspondents had only to travel to Singapore or Hong Kong to say what they wanted. American reporters who went to Vietnam at the beginning of the 1960s were reporting the story, while the government in America was telling them to get on the field.[citation needed] During this period, what was published in the news reflected what America was most preoccupied with: communism and the cold war. But if one asks instead how the United States got into Vietnam, then attention must be paid to the enormous strength of the Cold War consensus in the early 1960s shared by journalists and policymakers alike, and to the great power of the administration to control the agenda and the framing of foreign affairs reporting. The first editorial about the rise of communism in Vietnam was published by The New York Times in January 1955. In the same way after the United States threw its weight behing Ngo Dinh Diem, who became South Vietnam’s president in 1955, journals in the United States ignored the new leader’s despotic tendencies and instead highlighted his anti-Communism. The death of civilians in a coup against President Diem at the end of 1960 started to change how Vietnam was viewed by the media. As a result, the New York Times sent their first reporter to Saigon, the capital of South Vietnam. This was followed by other journalists arriving from Reuters, Agence France Presse, Times and Newsweek. The basic policy governing how the US mission in Saigon handled these reporters reflected the way the administration of President John F. Kennedy conceived of the American role in the war. Under that framework, the United States' role in South Vietnam was only to render advice and support in that nation’s war against the Communists.
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