Its target markets are libraries and direct mailing to enthusiasts in niche categories. The company is known for its Sports literature, especially baseball history, as well as books about chess and film. According to the Mountain Times, McFarland publishes about 275 scholarly monograph and reference book titles a year.
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| - Its target markets are libraries and direct mailing to enthusiasts in niche categories. The company is known for its Sports literature, especially baseball history, as well as books about chess and film. According to the Mountain Times, McFarland publishes about 275 scholarly monograph and reference book titles a year.
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keypeople
| - Robert Franklin, Rhonda Herman
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topics
| - pop culture, sports, military history, transportation, chess, medieval studies, literary criticism, librarianship
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publications
| - academic and adult nonfiction, scholarly journals
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abstract
| - Its target markets are libraries and direct mailing to enthusiasts in niche categories. The company is known for its Sports literature, especially baseball history, as well as books about chess and film. According to the Mountain Times, McFarland publishes about 275 scholarly monograph and reference book titles a year.
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