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SLAM was launched in 1994 as a basketball magazine that combined the sport with hip hop culture at a time when the genre was becoming increasingly popular. It was founded by publisher Dennis Page at Harris Publications, and he hired Cory Johnson to be the first Editor in Chief. Its first issue had a cover story on Larry Johnson of the Charlotte Hornets (written by future Fortune magazine editor Andrew Serwer) and a feature on University of California freshman Jason Kidd. Many of the magazine's lasting features, such as In Your Face, Slam-a-da-month, and Last Shot all began with that first issue. The magazine carries advertising for basketball related products, street-wear clothing and hip hop music, and has been credited with helping to market hip hop culture and basketball as one.

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  • SLAM Magazine
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  • SLAM was launched in 1994 as a basketball magazine that combined the sport with hip hop culture at a time when the genre was becoming increasingly popular. It was founded by publisher Dennis Page at Harris Publications, and he hired Cory Johnson to be the first Editor in Chief. Its first issue had a cover story on Larry Johnson of the Charlotte Hornets (written by future Fortune magazine editor Andrew Serwer) and a feature on University of California freshman Jason Kidd. Many of the magazine's lasting features, such as In Your Face, Slam-a-da-month, and Last Shot all began with that first issue. The magazine carries advertising for basketball related products, street-wear clothing and hip hop music, and has been credited with helping to market hip hop culture and basketball as one.
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abstract
  • SLAM was launched in 1994 as a basketball magazine that combined the sport with hip hop culture at a time when the genre was becoming increasingly popular. It was founded by publisher Dennis Page at Harris Publications, and he hired Cory Johnson to be the first Editor in Chief. Its first issue had a cover story on Larry Johnson of the Charlotte Hornets (written by future Fortune magazine editor Andrew Serwer) and a feature on University of California freshman Jason Kidd. Many of the magazine's lasting features, such as In Your Face, Slam-a-da-month, and Last Shot all began with that first issue. The magazine carries advertising for basketball related products, street-wear clothing and hip hop music, and has been credited with helping to market hip hop culture and basketball as one. SLAM has published 124 issues in its history, and has featured the biggest names in American basketball on its cover, in articles, and on its famous SLAMups posters. To date, only one female athlete has ever appeared on the SLAM cover - Chamique Holdsclaw in October 1998. Allen Iverson has appeared on the cover a record eleven times, his latest appearance being issue 115 which he shared with Carmelo Anthony.
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