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A designated market area (DMA) is a term used by Nielsen Media Research to identify "an exclusive geographic area of counties in which the home market television stations hold a dominance of total hours viewed. There are 210 DMAs in the United States."

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rdfs:label
  • Designated market area
rdfs:comment
  • A designated market area (DMA) is a term used by Nielsen Media Research to identify "an exclusive geographic area of counties in which the home market television stations hold a dominance of total hours viewed. There are 210 DMAs in the United States."
dcterms:subject
abstract
  • A designated market area (DMA) is a term used by Nielsen Media Research to identify "an exclusive geographic area of counties in which the home market television stations hold a dominance of total hours viewed. There are 210 DMAs in the United States."
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