The area is popular among vactioners for the numerous beaches and outdoor activities. Business is geared towards tourists with a heavy emphasis on beach life. There are many motels, hotels, lodges, and campgrounds throughout the town and surrounding areas. There are many events held each year in Pacific Beach. The biggest events are the Kelp's Festival, Shake Rat Rendezvous, Wind Kite Festival, and the S'more and Sandcastle Contest.
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