Velata's marketing and distribution strategy is similar to that of Scentsy; products are available through a number of different independent consultants who are responsible for promoting the Velata line, selling Velata products and hosting fondue parties. For $99, one can become a consultant and receive a "starter kit" that includes items such as fondue warmer and chocolate, business cards, catalogs and other sales tools. The CEO of Scentsy, Orville Thompson, believes that Velata will be responsible for a large percentage of Scentsy Inc's revenue growth in 2012.
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| - Velata's marketing and distribution strategy is similar to that of Scentsy; products are available through a number of different independent consultants who are responsible for promoting the Velata line, selling Velata products and hosting fondue parties. For $99, one can become a consultant and receive a "starter kit" that includes items such as fondue warmer and chocolate, business cards, catalogs and other sales tools. The CEO of Scentsy, Orville Thompson, believes that Velata will be responsible for a large percentage of Scentsy Inc's revenue growth in 2012.
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| - Velata's marketing and distribution strategy is similar to that of Scentsy; products are available through a number of different independent consultants who are responsible for promoting the Velata line, selling Velata products and hosting fondue parties. For $99, one can become a consultant and receive a "starter kit" that includes items such as fondue warmer and chocolate, business cards, catalogs and other sales tools. The CEO of Scentsy, Orville Thompson, believes that Velata will be responsible for a large percentage of Scentsy Inc's revenue growth in 2012.
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