In Film Posters, another result of a billing conflict could be a Misplaced Names Poster. If it happens when their roles aren't equally important, it could be a case of Billing Displacement. The first time diagonal billing was used in a film was in The Towering Inferno, with Paul Newman and Steve McQueen. They also received the same salary and the same number of lines (at McQueen's insistence). The idea was originally proposed when it was thought that Newman and McQueen would star in Butch Cassidy and the Sundance Kid, but dropped when Robert Redford was cast instead of McQueen.
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