PFS was originally announced in March 2008. Pathfinder Society was originally led by veteran designer Nicolas Logue who accepted a full-time position on the Paizo staff to spearhead the operation, working in close conjunction with Joshua J. Frost, Paizo's Director of Sales & Marketing. Logue left the position in September 2008 to pursue a teaching career in England, and Frost took the helm of the campaign. The Society also utilizes a vast array of volunteers throughout the world to market and run games in their local areas and at industry conventions.